North & Pine
A full winter line,
shot in an afternoon.
−92%
cost per on-model image
Atelier 21 — Jewelry & watches
Twelve markets,
one product photo.
The fine-jewelry and watch house produced on-wrist and on-model imagery for twelve regional campaigns from a single packshot — and grew add-to-cart by 31%.
+31%
add-to-cart rate
By the numbers
- +31%
- Add-to-cart
- −88%
- Cost per image
- 12
- Localized markets
- <15s
- Per on-wrist image
01
The challenge
Atelier 21 is a fine-jewelry and watch house that launches across twelve regional markets. Jewelry is punishing to photograph: rings and watches need hand models, macro lighting and a stylist, and every market wants imagery that reflects its own customers.
Booking hand and wrist models for each launch, in each region, was slow and expensive — and licensing those images carried ongoing model releases.
02
The approach
Atelier 21 moved launch imagery to NoShot:
- Start from a single studio packshot of each piece.
- Generate on-wrist and on-model imagery across a range of models, skin tones and settings.
- Localize each campaign for its market — twelve versions from one photograph.
- Own every image outright: no model releases, no licensing, no royalties.
03
The quantified result
The approach shipped across all twelve markets on the same launch day.
- +31% add-to-cart on products with on-model imagery versus packshots alone.
- −88% cost per on-model image against hand-model shoots.
- 12 localized campaigns produced from a single packshot.
- Under 15 seconds to generate each on-wrist image.
“Jewelry never photographed easily. Now one packshot becomes a wrist shot for every market we sell in — and we own all of it.”
The outcome
On-model imagery is now Atelier 21's default for every launch — and every market gets its own campaign on day one.
More proof
More proof, more numbers.
A full winter line,
Read case study
Modu
800 SKUs, on-model,
over one weekend.
800
SKUs in one weekend