Field notes
Field notes on
AI fashion imagery.
Practical writing on the economics, data and craft of turning flat product shots into photoreal on-model imagery — for the teams who actually ship the catalog.
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- 04
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- Guides · Case studies · Product
- Latest
- June 25, 2026
Featured
01/04
6 min read
How to shoot a full collection in a weekend
A 120-piece drop, photographed on models and ready for the PDP by Monday. The three-day playbook for treating a weekend like a production line.
- By
- Clara VossStudio Operations
All articles
The full index
- 02Product · 7 min read
Directing AI models: pose, gaze and backdrop
Generation takes seconds; direction is the craft. How to use pose, gaze and backdrop to make an AI on-model image look like your brand shot it.
By Ayşe Demir
- 03Case studies · 8 min read
On-model vs flat-lay: the conversion data
Same product, same traffic, same price — only the image changed. What happened to conversion when stores swapped flat-lay for on-model, and how to test it yourself.
By Ravi Menon
- 04Guides · 7 min read
The real cost of a fashion photoshoot in 2026
The day rate is the smallest part of the bill. Here's the true, all-in cost of an on-model image in 2026 — and what changes when the shoot disappears.
By Deniz Yıldız
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